Africa Business Panel

Linkedin Reach

Most of our panel members are recruited from LinkedIn. Our reach through LinkedIn groups is approximately 1.5 million members. All those members can be reached with us by a message and a request to participate in surveys or register with our business panel.

Nr.	Name of LinkedIn Group	Members 31-12-2023
1	Africa Import Export Trading	413,352
2	South Africa B2B Network	144,603
3	Africa Jobs Network	136,367
4	Kenya B2B Network	120,517
5	Nigeria B2B Network	110,156
6	Africa Tech Network	102,527
7	Ghana B2B Network	60,248
8	Africa Media Network	40,349
9	Africa Purchasing Managers Network	35,772
10	Côte d’Ivoire B2B Network	35,030
11	Africa Influencer Network	33,106
12	Africa CEO Network	30,186
13	Tanzania B2B Network	27,129
14	Africa Sustainable Energy Network	25,860
15	Africa Health Network	25,700
16	Germany	22,042
17	Nigeria CEO Network	18,566
18	Uganda B2B Network	17,966
19	Africa Venture Capital Network	15,997
20	Ethiopia B2B Network	12,087
21	Africa Legal Network	8,575
22	Africa Construction & Real Estate Network	6,170
23	Africa B2B Events Network	5,393
24	Africa Funeral Service Provider Network	5,079
25	Africa Market Research Network	2,535

Ipsos

"Especially in the last century, Africa was regarded as a dark continent primarily because of the dearth of information that existed about the region. Thanks to a range of factors, in this century, Africa is now seen to be not just opening up but coming up both socially and economically. One of the main reasons for this is that through market research, more information and knowledge is now available about the continent. With this information and knowledge, all of Africa's stakeholders are better equipped to grapple with and make the right decisions about the opportunities and challenges that exist in our beloved continent. The Africa Business Panel can support market research in Africa by facilitating, for stakeholders, online access to the professional population in the region. With digitalization, online access to relevant target profiles is an increasing need as it enables information to be gathered quickly and cost eficiently so that based on this, decisions about the market are made faster."

Philip Okullo - Country manager Ghana (Ipsos)

Toluna

"We are using the African business panel for our 828 studies in Africa as it provides us with access to the exact people we are looking for to give our clients the highest possible quality, not only in the biggest economies in Africa, but also in the smaller African countries. Maximum reach at a one shop stop!"

Hans Pietersen - Sales Director Benelux & Scandinavia (Toluna)

SSI

"The Africa Business Panel brings you unrivaled access to African 828 respondents. Their reach combined with their speed and exibility makes The Africa Business Panel a must-go-to supplier if you need the opinion of Africa."

Linkedin Reach

Ipsos

Philip Okullo - Country manager Ghana (Ipsos)

Toluna

Hans Pietersen - Sales Director Benelux & Scandinavia (Toluna)

SSI

Stefan Boom - Sales Manager