Africa Business Panel

B2B Market Research in Africa

Are you interested in the research services of Africa Business Panel?

Online B2B Market Research in Africa

Africa's economy is thriving, with many nations ranking among the world's fastest-growing. At the Africa Business Panel, we tap into this dynamic market by collaborating with top market research firms and consultancies. Our role is pivotal in linking entrepreneurial plans with valuable intelligence directly retrieved from potential target groups, solidifying our status as Africa's largest online B2B panel.

The biggest online business panel of Africa, with almost 18,000 members

Africa Business Panel enhanced with reach on LinkedIn:

The largest African player on the B2B social network Linkedin
The largest and fastest growing LinkedIn Groups for Africa, with more than 1,5 million members
The biggest African LinkedIn group: 435,000 | Africa Import Export Trading
The biggest group of African Purchasing Managers: 36,000 members

90%

top decision makers

3,000+

PMI Executives

Top counties

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Our clients

B2B Online Market Research

75%

of B2B Executives:
"Rely on online market research for decision-making."

60%

Increase in Online Surveys:
"Growing preference for digital research methods."

80%

Data-Driven Strategies:
"Businesses leveraging online insights for growth."

45%

Higher ROI:
"Online research leads to more profitable decisions."

Our Principles

Reliable Data

We all know that there are still constraints that withhold foreign investors from becoming active in Africa. One of the most important constraints is the lack of reliable business data.

For better and more accessible African Business Data, parties can rely on the Africa Business Panel. With 17,500 members and growing every day, this is the biggest Pan-African Online B2B Market Research Panel.

With your active participation, you will help to improve the African Business Environment for investments. As a registered member you and your company will be entitled to some significant benefits. The more you participate in surveys, the better are your chances of benefitting from your participation.

You will nonetheless, have no obligations whatsoever and you will decide if and when you want to participate.

Contribute

You will contribute to Africa’s economic development since your appreciated knowledge and opinion helps to get a better fundament for doing business in Africa.

Surveys as a benchmark

Our Market Research Surveys are shared with you as a survey participant and can be used as a benchmark.

Relevant business leads

You will receive relevant business leads first, especially if you are a regular survey participant.

Priority position

As a panel member, you will have a priority position as to the publications of interviews, press releases and company profiles on our sister websites:
Africainfluenceragency.com
ghanaremembers.com

Rewards and incentives

For some surveys, we reward a random selection of survey participants with Amazon.com or other gift cards that will get you items you like, from books to an iPad.

Join our community

You are able to freely network with other panel members.

"Especially in the last century, Africa was regarded as a dark continent primarily because of the dearth of information that existed about the region. Thanks to a range of factors, in this century, Africa is now seen to be not just opening up but coming up both socially and economically. One of the main reasons for this is that through market research, more information and knowledge is now available about the continent. With this information and knowledge, all of Africa's stakeholders are better equipped to grapple with and make the right decisions about the opportunities and challenges that exist in our beloved continent. The Africa Business Panel can support market research in Africa by facilitating, for stakeholders, online access to the professional population in the region. With digitalization, online access to relevant target profiles is an increasing need as it enables information to be gathered quickly and cost eficiently so that based on this, decisions about the market are made faster."

Philip Okullo - Country manager Ghana (Ipsos)

"We are using the African business panel for our 828 studies in Africa as it provides us with access to the exact people we are looking for to give our clients the highest possible quality, not only in the biggest economies in Africa, but also in the smaller African countries. Maximum reach at a one shop stop!"

Hans Pietersen - Sales Director Benelux & Scandinavia (Toluna)

"The Africa Business Panel brings you unrivaled access to African 828 respondents. Their reach combined with their speed and exibility makes The Africa Business Panel a must-go-to supplier if you need the opinion of Africa."