Market research agencies are asking for reliable data to integrate in their full service proposition.
Our approach
Africa Business Panel can support international and local market research agencies in delivering a high quality service to their clients.
You can choose from a menu of quantitative services based upon your needs and your own resources. We give you direct access to the African movers and shakers powering business across hundreds of industries and job titles. Our B2B panel members include IT decision makers, executive/upper management, small business owners, business decision makers, financial services professionals, contractors, HR professionals and much more.
You decide what kind of services you need: Full service, self-service or anything in between. It is up to you!
- Speed
- Flexibility
- Agility
- Innovation
- Quality
Single point of contact
An experienced dedicated project director who handles all your requests.
30 years of experience in (online) research brings you the newest technology and methodologies, the best panels and all using proven, high quality standards.
- Big data
- Multiple devices
- Real-time
Proprietary software
MSI-ACI'S research software supports the newest question types and devices allowing you to keep up with today's challenges.
- Self service
- A la carte services
- Full service
Flexible services
You decide what kind of services you need; Full service, self-service or anything in between.
"We believe your world and the process of understanding and reaching business professionals is continuously changing"
Our key differentiators
Africa business panel – Your best and most reliable business partner for online research in Africa.
In today’s fast and ever changing online research environment you need a partner to support your research needs. In an emerging market like the African continent local knowledge is key to success.
Quality data delivered by a quality research company is what we promise you.
Flex Services
You decide what kind of services you need; full service, self-service or anything in between.
The days that standard solutions can answer all complex challenges are long over. That’s why we work with Flex Services custom developed for each client:
Questionnaire
MSI-ACI’s research software supports the newest question types and devices allowing you to keep up with today’s challenges
Questionnaire
Our researchers will select the best methodology to get you the best survey possible.
Programming
We’ll program your questionnaire, help pick the right question types and formats and set up advanced routing.
Translations
We work with certified translation agencies who can help you to ‘localize’ your surveys in almost any language
Sample
Our FlexPanel is a technology which gives you the option to use and blend different panel and sample sources for each study through one controlled platform (base platform)
FlexPanel
By using our FlexPanel technology you will be assured of the best quality sample at the best price.
Proprietary Panel
Use sample from you own community and blend it with FlexPanel sample or a customer list.
Customer Sample
Upload your customer list. We will send out the questionnaire for you and collect responses.
Project management
You decide what kind of services you need; full-service, self-service or anything in-between
Overall Project management
Our team of project directors will manage your project for you, so you can focus on other things
Fieldwork monitoring
We track the response when it comes in and make sure you can finish your project on time.
Client Support
Questions? Our experts are on call to answer any question you have.
Data delivery
One integrated platform for programming, sampling, fieldwork monitoring and online reporting
Data Export
We make sure you get data in the desired format for you to analyze
Statistical Analysis
Our experts in both statistical techniques and the interpretation of results provide you with actionable insights
Reporting
Our researchers can write a full report of your study with meaningful storytelling and detailed results
Contact Us
Contact
"Especially in the last century, Africa was regarded as a dark continent primarily because of the dearth of information that existed about the region. Thanks to a range of factors, in this century, Africa is now seen to be not just opening up but coming up both socially and economically. One of the main reasons for this is that through market research, more information and knowledge is now available about the continent. With this information and knowledge, all of Africa's stakeholders are better equipped to grapple with and make the right decisions about the opportunities and challenges that exist in our beloved continent. The Africa Business Panel can support market research in Africa by facilitating, for stakeholders, online access to the professional population in the region. With digitalization, online access to relevant target profiles is an increasing need as it enables information to be gathered quickly and cost eficiently so that based on this, decisions about the market are made faster."
Philip Okullo - Country manager Ghana (Ipsos)
"We are using the African business panel for our 828 studies in Africa as it provides us with access to the exact people we are looking for to give our clients the highest possible quality, not only in the biggest economies in Africa, but also in the smaller African countries. Maximum reach at a one shop stop!"
Hans Pietersen - Sales Director Benelux & Scandinavia (Toluna)
"The Africa Business Panel brings you unrivaled access to African 828 respondents. Their reach combined with their speed and exibility makes The Africa Business Panel a must-go-to supplier if you need the opinion of Africa."