We know Africa
Africa Business Panel
Africa Business Panel is a cooperation of the Africa Influencer Agency and renowned market research firm MSI-ACI.
Africa Business Panel is a strong research tool with registered members who work for organizations resident in and operating out of Africa. They are the senior managers, entrepreneurs or professionals that form the backbone of the business community throughout Africa.
Meet our team members
About Africa Influencer Agency
Africa Influencer Agency supports doing business in Africa by marketing services and market research.
The social networks of Africa Influencer Agency connect over 1,500,000 business professionals worldwide with an interest in the continent Africa.
About MSI-ACI Europe BV
MSI Advanced Customer Insights is a subsidiary of a leading US-based market intelligence firm, MSI International.
MSI consists of enthusiastic professionals who think the intersection of technology, human behaviour and marketing is fascinating- and ripe with opportunity. We are adept at finding more meaningful ways to communicate in an age of over-communication and eager to share smart new solutions that turn insight into foresight.
"Especially in the last century, Africa was regarded as a dark continent primarily because of the dearth of information that existed about the region. Thanks to a range of factors, in this century, Africa is now seen to be not just opening up but coming up both socially and economically. One of the main reasons for this is that through market research, more information and knowledge is now available about the continent. With this information and knowledge, all of Africa's stakeholders are better equipped to grapple with and make the right decisions about the opportunities and challenges that exist in our beloved continent. The Africa Business Panel can support market research in Africa by facilitating, for stakeholders, online access to the professional population in the region. With digitalization, online access to relevant target profiles is an increasing need as it enables information to be gathered quickly and cost eficiently so that based on this, decisions about the market are made faster."
Philip Okullo - Country manager Ghana (Ipsos)
"We are using the African business panel for our 828 studies in Africa as it provides us with access to the exact people we are looking for to give our clients the highest possible quality, not only in the biggest economies in Africa, but also in the smaller African countries. Maximum reach at a one shop stop!"
Hans Pietersen - Sales Director Benelux & Scandinavia (Toluna)
"The Africa Business Panel brings you unrivaled access to African 828 respondents. Their reach combined with their speed and exibility makes The Africa Business Panel a must-go-to supplier if you need the opinion of Africa."