B2B Market Research in Africa

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Online B2B Market Research in Africa

Africa's economy is thriving, with many nations ranking among the world's fastest-growing. At the Africa Business Panel, we tap into this dynamic market by collaborating with top market research firms and consultancies. Our role is pivotal in linking entrepreneurial plans with valuable intelligence directly retrieved from potential target groups, solidifying our status as Africa's largest online B2B panel.

The biggest online business panel of Africa, with almost 18,000 members

Africa Business Panel enhanced with reach on LinkedIn:


top decision makers


PMI Executives

Top counties

Our clients

B2B Online Market Research


of B2B Executives:
"Rely on online market research for decision-making."


Increase in Online Surveys:
"Growing preference for digital research methods."


Data-Driven Strategies:
"Businesses leveraging online insights for growth."


Higher ROI:
"Online research leads to more profitable decisions."

Our Principles

Reliable Data

We all know that there are still constraints that withhold foreign investors from becoming active in Africa. One of the most important constraints is the lack of reliable business data.

For better and more accessible African Business Data, parties can rely on the Africa Business Panel. With 17,500 members and growing every day, this is the biggest Pan-African Online B2B Market Research Panel.

With your active participation, you will help to improve the African Business Environment for investments. As a registered member you and your company will be entitled to some significant benefits. The more you participate in surveys, the better are your chances of benefitting from your participation.

You will nonetheless, have no obligations whatsoever and you will decide if and when you want to participate.


You will contribute to Africa’s economic development since your appreciated knowledge and opinion helps to get a better fundament for doing business in Africa.

Surveys as a benchmark

Our Market Research Surveys are shared with you as a survey participant and can be used as a benchmark.

Relevant business leads

You will receive relevant business leads first, especially if you are a regular survey participant.

Priority position

As a panel member, you will have a priority position as to the publications of interviews, press releases and company profiles on our sister websites:

Rewards and incentives

For some surveys, we reward a random selection of survey participants with Amazon.com or other gift cards that will get you items you like, from books to an iPad.

Join our community

You are able to freely network with other panel members.